We started this campaign in February of 2017. In the first 6 months of the campaign we generated 170 qualified leads, which resulted in
over $245,000 worth of proposals in the pipeline.
B Haney & Sons is tree service company located in the western suburbs of Chicago that has been around for over 75 years. They specialize in residential and commercial tree care including tree removal, tree trimming, stump grinding, plant health care, mulch delivery, and consulting services.
B Haney & Sons had been using a national marketing company who originally specialized in phone book marketing and had moved into the online marketing space. They were using this company for running ads on Google in an effort to generate qualified leads. Unfortunately, this company was not able to generate the qualified leads B Haney & Sons were looking for. They rarely heard from their company contact and were spending a lot of money and seeing very little results. They were looking for something better.
Having designed B Haney & Sons’ website, MetaLOGIC Design knew they could generate the leads B Haney & Sons were looking for. Being certified in Google Adwords, MetaLOGIC Design had the experience and knowledge on how to effectively create a lead-generating campaign. B Haney & Sons decided to give MetaLOGIC Design the opportunity to earn their business.
We focused on a specific geographic region
B Haney & Sons only wanted to service specific towns that were within their ideal territory and had high income potential. We set up the campaign to only show ads within this defined territory.
We focused on the services that generated the most profit
Instead of taking the marketing budget and spreading it over all the services B Haney & Sons offers, we asked which services made them the most money. This resulted in us narrowing the services down to three.
Service-Specific Landing Pages
From our experience, we know that sending visitors to a service-specific landing page will generate around 10% more leads on average than sending visitors to a page on your website. These landing pages are designed to convert visitors into leads. This also gives us control to test different landing pages to effectively optimize the campaign and improve our conversion rate.
Our optimization process is extremely effective and gets results. Each ad group (keyword group) we make has at least two different ads running. After we get enough data, we know which ads have the best click-through rate and therefore a better chance at converting visitors into leads.
Monthly Strategy Calls
Every month we discuss the results of the campaign compared to the previous month and we create a plan for the upcoming month. These calls are especially important for optimizing the campaign and calculating the ROI of the campaign.
We enabled Google call tracking for people searching by mobile devices. We review the call volume on our monthly reviews to make sure our numbers are accurate the quality of leads is high.
We started this campaign in February of 2017. In the first 6 months of the campaign we generated 170 qualified leads, which resulted in over $245,000 worth of proposals in the pipeline. The screenshot below shows the results of the campaign.
We'd love to hear from you. If you would like to see how one of our campaigns can help your company increase sales opportunities, please take the first step and schedule a call with us.Contact us
Our company has worked with Metalogicdesign for many years and we couldn't be more pleased. Matt is very responsive, patient, knowledgeable and worked side by side with us as our website was created, continuously updated and most recently converted to a mobile-friendly format. I would recommend them to any business looking for a company with a strong work ethic, creative design ideas and technical know-how. They make a point of getting to know their clients in order to create a website that is not only functional and attractive, but is truly reflective their clients' values, mission and culture.
Wendy Kjeldbjerg, Poul's Landscaping
We have been using Metalogic for about 9 years now and have been very pleased. Our website requires regular updates throughout the year, plus we are always trying to improve it. Metalogic not only has the experience but also the creativity to help us with these improvements. Additionally, their customer service is wonderful. I love the Help Desk feature for requesting changes, it is very easy to input your request plus you can check to see the ticket status. Working with Matt and Mike has been great; they are very friendly and easy going and additionally they are local, we can meet face to face and make changes any time which is a huge plus. Metalogic has been a wonderful organization to work with and we recommend them as often as we can.
Seth Balvanz, Sales & Marketing Manager, Kramer Tree Specialists.