Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that’s vital to understand and take full advantage of.

Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal.