Using A/B Split Testing to Improve Your Sites Conversion Rate
Every business would like to have a higher conversion rate. Web analytics and A/B split testing is the best way to increase your site’s performance.
What is A/B Split Testing
A/B split testing is the process of testing a baseline control sample against a series of single-variable test samples. For example, you hypothesize that your website could improve conversions by 10% if it had a better headline. The baseline sample is the website with the current headline. You then use software to show the exact same website evenly to your visitors, only changing the headline. You decide to test three different versions of the headline, measure the results, and see which one converts the most visitors.
As you can see from the example, A/B split testing takes the guesswork out of improving your sites conversion rate. You no longer have to guess which headline will work best, the data will tell you.
Ways to use A/B Split Testing
- Use A/B split testing to better understand visitor behavior on your website.
- Use A/B split testing as a diagnostic tool to solve specific problems you have with your site.
- Use A/B split testing to challenge “best practices” of website design (what works best for some sites might not work best for yours).
Create an Environment of Improvement
A/B split testing only works if your company is willing to commit to creating an environment of consistent improvement. Commit to getting better. Think of the power in continuously working to improve the sites conversion rate. According to fireclick index the average conversion rate across all vertical markets is 2.3%. That means 97.7% of all site visitors leave without converting. Ongoing testing will help you make the most of your site traffic and dramatically add to your company’s bottom line.
