Category Archives: Copywriting
Creating Killer Content for Your Redesigned Website
In our last post in our Guide to the Website Redesign Process series, we finished the creative brief. At this point you have finished all of the planning that goes into redesigning a website. You have a completed creative brief and will be able to hand it out to all parties involved in the website buildout. You will have multiple teams working on the different parts of the website, but everyone will be on the same page because they will be using the creative brief as their guide. Entering the buildout phase, I feel it is best to start with content. Continue reading
Blogger’s Guide to Beating Writer’s Block
We’ve all been there. Sitting at the computer staring at a blog that hasn’t seen a post in a month, stricken with a severe case of writer’s block. The two most common objections I hear from clients regarding blogging are…Read More Continue reading
3 Tips for Writing Content for the Online Reader
Before writing content for your website, you need to first understand how people read online vs offline. Online you have to… Continue reading
Caffeinate Your Business – Google Launches New Search Index
Earlier this month Google launched its new indexing system called Caffeine. The name fits because this new system is all about speed. As social media continues to grow, Google needed a more efficient system for….. Continue reading
Three Steps to Better Web Content
One of the most daunting tasks to any website design project is content creation. The content on your website will make or break the sites performance. If your copy doesn’t persuade, the site won’t convert.
UBNMFTEWZHHJ Continue reading
