Category Archives: Default
Discover the Discovery Phase of a Website Redesign
In the discovery phase we will identify key information about our target audience, objectives, sales process, and design. The goal is to have a comprehensive creative brief at the end of the discovery phase that will guide all aspects of the design and development process. A creative brief will ensure everyone involved in the project are on the same page.
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Creating a Great Linkedin Professional Headline
Your professional headline is one of the most important parts of your Linkedin profile. It is also one of the most common parts of a Linkedin profile that people make mistakes with. Continue reading
To CMS or Not to CMS, That is the Question
Going through the web design or redesign process can be overwhelming. Before any coding can begin you will have to decide if you need a CMS (content management system) or not. You are probably wondering what the heck is a CMS? A CMS makes it possible for you to make changes to your website without having to learn web programming. Some of my favorite content management systems are Wordpress and Joomla.
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Do This, Not That: Avoid Common Mistakes Using Google Adwords
Google Adwords is complicated! I have been analyzing a lot of accounts lately where the business owner decided to run the campaign themselves. The results have not been pretty. Ranking better in the organic search results takes a lot of hard work and patience. Adwords, on the other hand, takes money. The appeal of being able to buy your way to the top of search results draws quite a few business owners into the Adwords program. Unfortunately, simply participating in pay per click advertising does not guarantee results. In fact… Read More Continue reading
