The explosion of the iPhone over the past 3 years has introduced a new set of tools for the online marketer. Apple’s app store is full of applications that can make it easier to promote our businesses online…Read More

Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google…..

Being able to track the visitors to your website is not optional when you have a business website. Improving the performance of your website on a regular basis is an essential task. The only way to know if the website’s performance is improving is to……

Search Engine Optimization starts with keyword research. Keyword research gives you insight into the way your prospects search. Often the smallest variation in a keyword will have drastically different competition and search volume. For example, as of this writing the keyword “home improvements” is searched 301,000 times per month on Google. The singular version of the keyword “home improvement” is searched for 6,120,000 times per month. One letter is the difference between a term being searched thousands of times vs millions of times…..

Regardless of what type of website you own, it has goals. Tracking those goals is a critical step in understanding your visitors and making improvements to your site. Goals give you direction in your actions and unlock a level of information that every website owner needs to make informed decisions.