Category Archives: Google Analytics

Marketing is a science. You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best. Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement. There is no such thing as a perfect website.

As the owner of an Internet marketing company, I see great value in marketing online. With that being said, I am more concerned with results than media. The key to successful marketing is having a system in place to track the results of your campaign. Statements like, “you have nothing to lose, try both” are dangerous comments. You have something to lose, your money.

Wouldn’t it be great if you could see where your site visitors are clicking on the page? Is your call-to-action working? Is your main navigation being clicked on or is it hardly being used? If you are using Google Analytics, then let me introduce you to the….Read More

The explosion of the iPhone over the past 3 years has introduced a new set of tools for the online marketer. Apple’s app store is full of applications that can make it easier to promote our businesses online…Read More

I was recently asked the question, now that my website is launched how do I get traffic? Every website needs traffic to generate leads or revenue. Unfortunately companies…..