Category Archives: Google Analytics
Web Analytics, the Key to Improving Your Site
Marketing is a science. You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best. Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement. There is no such thing as a perfect website. Continue reading
The Great Debate – Print vs Online Advertising
As the owner of an Internet marketing company, I see great value in marketing online. With that being said, I am more concerned with results than media. The key to successful marketing is having a system in place to track the results of your campaign. Statements like, “you have nothing to lose, try both” are dangerous comments. You have something to lose, your money. Continue reading
5 FREE Must Have iPhone Apps for Marketing Online
The explosion of the iPhone over the past 3 years has introduced a new set of tools for the online marketer. Apple’s app store is full of applications that can make it easier to promote our businesses online…Read More Continue reading
My Website – I Built it, Will They Come?
I was recently asked the question, now that my website is launched how do I get traffic? Every website needs traffic to generate leads or revenue. Unfortunately companies….. Continue reading
