Category Archives: Google Analytics
Tracking Email Marketing With the Help of Google’s URL Builder
Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google….. Continue reading
Step-by-Step Google Analytics Installation
Being able to track the visitors to your website is not optional when you have a business website. Improving the performance of your website on a regular basis is an essential task. The only way to know if the website’s performance is improving is to…… Continue reading
#1 Secret to Online Success
Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is…. Continue reading
Why Your Website Should be Using Google Analytics Goal Reporting
Regardless of what type of website you own, it has goals. Tracking those goals is a critical step in understanding your visitors and making improvements to your site. Goals give you direction in your actions and unlock a level of information that every website owner needs to make informed decisions. Continue reading
Three Steps to a Higher Conversion Rate
Websites with high conversion rates don’t happen by mistake. These sites follow three key steps to converting higher than their competitors.
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