Category Archives: Internet Marketing
5 Offline Ways to Grow Your Online Following
When expanding your online audience, don’t ignore contact with prospects and customers occurring offline. Encouraging your customers and prospects to follow you online keeps your brand in front of them long after they have left your store or your sales meeting has ended. Here are 5 offline methods to grow your online following. Continue reading
Local Search Engine Optimization Tip – One Page per Location
For local businesses, it can be a challenge to show up in search engine results. According to Google 20% of searches have local intent. For searches done on a mobile device, that number doubles to 40%. Bing states that 53% of their mobile searches have local intent. This is important information for businesses trying to improve their search engine rankings. Continue reading
Are Social Media Conversations Overrated?
If you have ever sat through a social media marketing presentation, you probably heard that social media is all about engagement and conversations. Social media can be a valuable tool for listening and engaging with your audience for customer service, but when it comes to lead generation, is conversation or reach more important? Continue reading
How to Run a Successful Facebook Sweepstakes
Most companies have a Facebook Page. Unfortunately, few are doing anything with them to generate leads or increase sales. One of the most effective social media marketing strategies that I have seen are Facebook sweepstakes.
In this article, I will take you through the steps of running a successful Facebook sweepstakes.
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Google+ First Impressions
Google+ is Google’s 3rd try at a social network. Previous attempts with Google Wave and Google Buzz couldn’t compete with Facebook. Facebook just announced that it has reached 750 million users world wide. That is an insane amount of users. If Google+ has any chance of stealing users from Facebook, it is going to have to be a great product…and based on my first impressions it seems to be. Continue reading
