Category Archives: Conversion Optimization

When it comes to web design there are “best practices” that every designer should start with. Examples would be using the same navigation throughout the site, placing your logo in the upper left hand corner, and linking your logo to your home page. Websites don’t come with instructions, so it is important to start with best practices. However, our goal isn’t to create a website that perfectly follows best practices. Our goal is to have a website that generates a ton of qualified leads.

Marketing is a science. You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best. Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement. There is no such thing as a perfect website.

When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is…..

Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is….

Regardless of what type of website you own, it has goals. Tracking those goals is a critical step in understanding your visitors and making improvements to your site. Goals give you direction in your actions and unlock a level of information that every website owner needs to make informed decisions.