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	<title>Internet Marketing Tips - MetaLOGIC Design Blog &#187; Conversion Optimization</title>
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	<link>http://www.metalogicdesign.com/blog</link>
	<description>Helping businesses better understand how to do business online.</description>
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		<title>Don&#8217;t Just Guess&#8230;Website Test</title>
		<link>http://www.metalogicdesign.com/blog/guess-website-test/</link>
		<comments>http://www.metalogicdesign.com/blog/guess-website-test/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 23:22:01 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[A/B Split Testing]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Multivariate Testing]]></category>
		<category><![CDATA[Web Testing]]></category>
		<category><![CDATA[website conversions]]></category>
		<category><![CDATA[Website Test]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=563</guid>
		<description><![CDATA[When it comes to web design there are “best practices” that every designer should start with.  Examples would be using the same navigation throughout the site, placing your logo in the upper left hand corner, and linking your logo to your home page.  Websites don’t come with instructions, so it is important to start with best practices.  However, our goal isn’t to create a website that perfectly follows best practices.  Our goal is to have a website that generates a ton of qualified leads.  <a href="http://www.metalogicdesign.com/blog/guess-website-test/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Web Analytics, the Key to Improving Your Site</title>
		<link>http://www.metalogicdesign.com/blog/web-analytics-improving-site/</link>
		<comments>http://www.metalogicdesign.com/blog/web-analytics-improving-site/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 00:25:18 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Website Analytics]]></category>
		<category><![CDATA[website improvement]]></category>
		<category><![CDATA[Website Perfomance]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=533</guid>
		<description><![CDATA[Marketing is a science.  You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best.  Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement.  There is no such thing as a perfect website. <a href="http://www.metalogicdesign.com/blog/web-analytics-improving-site/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Increase Conversions with Points of Assurance</title>
		<link>http://www.metalogicdesign.com/blog/increase-conversions-points-assurance/</link>
		<comments>http://www.metalogicdesign.com/blog/increase-conversions-points-assurance/#comments</comments>
		<pubDate>Thu, 13 May 2010 17:37:40 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Calls to Action]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[conversion ratio]]></category>
		<category><![CDATA[website conversions]]></category>
		<category><![CDATA[Website Perfomance]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=279</guid>
		<description><![CDATA[When a potential customer reaches that final step of the conversion process they are at a delicate moment.  This is the point where they have to hit the send button.  It’s the moment where they will be sharing their personal information over the Internet.  One way to help make it easier for your customer to hit the buy button is..... <a href="http://www.metalogicdesign.com/blog/increase-conversions-points-assurance/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>#1 Secret to Online Success</title>
		<link>http://www.metalogicdesign.com/blog/1-secret-online-success/</link>
		<comments>http://www.metalogicdesign.com/blog/1-secret-online-success/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:56:07 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Internet Marketing Small Business]]></category>
		<category><![CDATA[Marketing Campaign Tracking]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Website Analytics]]></category>
		<category><![CDATA[website performance]]></category>
		<category><![CDATA[website planning]]></category>
		<category><![CDATA[Website Statistics]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=249</guid>
		<description><![CDATA[Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful.  Do you focus on SEO, pay per click, social media, or some combination.  What is the right ratio?  Should my website have flash?  What is the best headline for my website?  What colors should I use in my design?  What images will work best?  When you are planning your online strategy, the answer to all these questions is, I don’t know.   That is why the #1 secret to online success is.... <a href="http://www.metalogicdesign.com/blog/1-secret-online-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Why Your Website Should be Using Google Analytics Goal Reporting</title>
		<link>http://www.metalogicdesign.com/blog/website-google-analytics-goal-reporting/</link>
		<comments>http://www.metalogicdesign.com/blog/website-google-analytics-goal-reporting/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 20:51:59 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[conversion ratio]]></category>
		<category><![CDATA[Goal Reporting]]></category>
		<category><![CDATA[Goal Tracking]]></category>
		<category><![CDATA[Google Analytics Goal Reporting]]></category>
		<category><![CDATA[Google Analytics Goal Tracking]]></category>
		<category><![CDATA[website conversions]]></category>
		<category><![CDATA[website goals]]></category>
		<category><![CDATA[Website Perfomance]]></category>
		<category><![CDATA[website performance]]></category>
		<category><![CDATA[Website Statistics]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=203</guid>
		<description><![CDATA[Regardless of what type of website you own, it has goals.  Tracking those goals is a critical step in understanding your visitors and making improvements to your site.  Goals give you direction in your actions and unlock a level of information that every website owner needs to make informed decisions. <a href="http://www.metalogicdesign.com/blog/website-google-analytics-goal-reporting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Using A/B Split Testing to Improve Your Sites Conversion Rate</title>
		<link>http://www.metalogicdesign.com/blog/ab-split-testing-improve-sites-conversion-rate/</link>
		<comments>http://www.metalogicdesign.com/blog/ab-split-testing-improve-sites-conversion-rate/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 18:14:57 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[A/B Split Testing]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[conversion ratio]]></category>
		<category><![CDATA[website conversions]]></category>
		<category><![CDATA[Website Perfomance]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=198</guid>
		<description><![CDATA[Every business would like to have a higher conversion rate.  Web analytics and A/B split testing is the best way to increase your site’s performance.  <a href="http://www.metalogicdesign.com/blog/ab-split-testing-improve-sites-conversion-rate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Three Steps to a Higher Conversion Rate</title>
		<link>http://www.metalogicdesign.com/blog/steps-higher-conversion-rate/</link>
		<comments>http://www.metalogicdesign.com/blog/steps-higher-conversion-rate/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 15:52:29 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[A/B Split Testing]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[Multivariate Testing]]></category>
		<category><![CDATA[conversion ratio]]></category>
		<category><![CDATA[website goals]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=163</guid>
		<description><![CDATA[Websites with high conversion rates don’t happen by mistake.  These sites follow three key steps to converting higher than their competitors.
 <a href="http://www.metalogicdesign.com/blog/steps-higher-conversion-rate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.metalogicdesign.com/blog/steps-higher-conversion-rate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Follow Your Nose! &#8211; Scent Marketing</title>
		<link>http://www.metalogicdesign.com/blog/follow-nose-scent-marketing/</link>
		<comments>http://www.metalogicdesign.com/blog/follow-nose-scent-marketing/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 17:01:03 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Landing Page]]></category>
		<category><![CDATA[Outsourcing Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website planning]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=128</guid>
		<description><![CDATA[Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that's vital to understand and take full advantage of. <a href="http://www.metalogicdesign.com/blog/follow-nose-scent-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is the Goal of Your Website?</title>
		<link>http://www.metalogicdesign.com/blog/goal-website/</link>
		<comments>http://www.metalogicdesign.com/blog/goal-website/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 20:40:51 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Calls to Action]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[conversion ratio]]></category>
		<category><![CDATA[website conversions]]></category>
		<category><![CDATA[website goals]]></category>
		<category><![CDATA[Website Perfomance]]></category>
		<category><![CDATA[website planning]]></category>

		<guid isPermaLink="false">http://www.metalogicdesign.com/blog/?p=120</guid>
		<description><![CDATA[Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. <a href="http://www.metalogicdesign.com/blog/goal-website/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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