Category Archives: Conversion Optimization
Using A/B Split Testing to Improve Your Sites Conversion Rate
Every business would like to have a higher conversion rate. Web analytics and A/B split testing is the best way to increase your site’s performance. Continue reading
Three Steps to a Higher Conversion Rate
Websites with high conversion rates don’t happen by mistake. These sites follow three key steps to converting higher than their competitors.
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Follow Your Nose! – Scent Marketing
Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that’s vital to understand and take full advantage of. Continue reading
What is the Goal of Your Website?
Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. Continue reading
