Category Archives: Social Media Marketing

With the new addition of Facebook Timeline, business owners ought to be familiar with the new features and restrictions to make the best use of their Facebook page. The new Timeline layout has given the business owner some limitations as well as enhancements when working on the social media platform. In this blog, we will review the addition of the Cover Photo and explain some the restrictions as well as give some good ideas as to make the best use of this feature.

Facebook Timeline has been created to help make the visitors experience more visually engaging. With the addition of the cover image, people are able to add an 851px x 315px image to their Facebook page. The cover photo is the most eye-catching piece of your Facebook Page so make sure it’s professional, eye-catching, and goes along with your branding.

When expanding your online audience, don’t ignore contact with prospects and customers occurring offline. Encouraging your customers and prospects to follow you online keeps your brand in front of them long after they have left your store or your sales meeting has ended. Here are 5 offline methods to grow your online following.

If you have ever sat through a social media marketing presentation, you probably heard that social media is all about engagement and conversations. Social media can be a valuable tool for listening and engaging with your audience for customer service, but when it comes to lead generation, is conversation or reach more important?

Most companies have a Facebook Page. Unfortunately, few are doing anything with them to generate leads or increase sales. One of the most effective social media marketing strategies that I have seen are Facebook sweepstakes.

In this article, I will take you through the steps of running a successful Facebook sweepstakes.