Category Archives: Social Media Marketing
5 Offline Ways to Grow Your Online Following
When expanding your online audience, don’t ignore contact with prospects and customers occurring offline. Encouraging your customers and prospects to follow you online keeps your brand in front of them long after they have left your store or your sales meeting has ended. Here are 5 offline methods to grow your online following. Continue reading
Are Social Media Conversations Overrated?
If you have ever sat through a social media marketing presentation, you probably heard that social media is all about engagement and conversations. Social media can be a valuable tool for listening and engaging with your audience for customer service, but when it comes to lead generation, is conversation or reach more important? Continue reading
How to Run a Successful Facebook Sweepstakes
Most companies have a Facebook Page. Unfortunately, few are doing anything with them to generate leads or increase sales. One of the most effective social media marketing strategies that I have seen are Facebook sweepstakes.
In this article, I will take you through the steps of running a successful Facebook sweepstakes.
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Google+ First Impressions
Google+ is Google’s 3rd try at a social network. Previous attempts with Google Wave and Google Buzz couldn’t compete with Facebook. Facebook just announced that it has reached 750 million users world wide. That is an insane amount of users. If Google+ has any chance of stealing users from Facebook, it is going to have to be a great product…and based on my first impressions it seems to be. Continue reading
8 Creative Ways to Use Facebook Photo Strips
With all the different ways to market and brand your company on Facebook, one of the easiest, and most often overlooked, is by making the best use of your images. Facebook gives companies the option to display 5 images in a row right under your Facebook Page name. We refer to this area as the photo strip. Most companies neglect to make use of this space for marketing. You don’t want to miss out on an opportunity to brand and market your company, especially if it’s free, so we’re going to give you some ideas for taking advantage of this space. Continue reading
