Category Archives: Linkedin

To unlock the real power of LinkedIn requires a network of connections. As you add connections you will be able to see more detailed information on your new connections and their list of connections. This becomes very useful when using LinkedIn to prospect for new business. To help you grow your network of connections I have compiled a list of ways to add LinkedIn connections.

Clients ask me a lot whether or not they, and their company, should be on social media sites. I have a few responses to that. One, your customers are on social media sites so it’s in your best interest to be as well. Second, you are already on social media whether you like it or not. What I mean by this is people are already talking about you on the social media sites with or without you so it’s a good idea to join in and have some control over the conversations out there. Third, social media sites like Linkedin, Facebook, Twitter, and Youtube all serve as search engines. Many people don’t think about this but people use these sites to make searches and find the information they are looking for.

Your professional headline is one of the most important parts of your Linkedin profile. It is also one of the most common parts of a Linkedin profile that people make mistakes with.

Linkedin is the largest professional social media site on the web and when you sign up for an account, they give you the option to add a profile picture. Here you have three options: post a picture, post a company logo, or leave it blank. Which option should you choose?

If you’ve spent any time looking for connections on LinkedIn, you’ve probably noticed a few trends. On LinkedIn, more than any other social network, it seems people like to follow the leader even if the leader is doing it wrong. Let’s stop the madness and drastically improve your profile in 3 easy steps.