Category Archives: Social Media Marketing

Google+ is Google’s 3rd try at a social network. Previous attempts with Google Wave and Google Buzz couldn’t compete with Facebook. Facebook just announced that it has reached 750 million users world wide. That is an insane amount of users. If Google+ has any chance of stealing users from Facebook, it is going to have to be a great product…and based on my first impressions it seems to be.

With all the different ways to market and brand your company on Facebook, one of the easiest, and most often overlooked, is by making the best use of your images. Facebook gives companies the option to display 5 images in a row right under your Facebook Page name. We refer to this area as the photo strip. Most companies neglect to make use of this space for marketing. You don’t want to miss out on an opportunity to brand and market your company, especially if it’s free, so we’re going to give you some ideas for taking advantage of this space.

Facebook, the largest social network on the Internet, offers virtually unlimited potential for businesses. Facebook allows your company to greatly expand its reach, run ultra targeted marketing campaigns, and engage with both your current and prospective customers. Tapping into the potential of Facebook, like all social networks, requires an audience. Here are 5 steps to more Facebook Fans.

Currently Facebook is the undeniable king of social and Google is the king of search. The question is does the number of shares your content receives on Facebook influence your search engine rankings on Google? SEOMOZ, a SEO software company, had some interesting findings on this topic in its 2011 Ranking Factors analysis.

With over 600 million users on Facebook it has proven to be a great place for brands to interact with and acquire new clients. So how do you get started on Facebook as a company? Do you set up a Profile, a Page, or a Group? Do you need a personal account to have a Page for your business? Our latest eBoook, “How to Create a Facebook Page for my Company” will walk you through all of the steps for setting up a great Facebook Page.