Category Archives: Lead Generation
Don’t Just Guess…Website Test
When it comes to web design there are “best practices” that every designer should start with. Examples would be using the same navigation throughout the site, placing your logo in the upper left hand corner, and linking your logo to your home page. Websites don’t come with instructions, so it is important to start with best practices. However, our goal isn’t to create a website that perfectly follows best practices. Our goal is to have a website that generates a ton of qualified leads. Continue reading
How to Promote Your Blog Content
Publishing content to your blog is only half the battle. You will also need a strategy for attracting readers. Learn the strategies that will drive traffic to your blog and business website. Continue reading
How to Layout Your Blog To Generate Leads
Blogs are great at driving traffic to your website. The challenge is getting your traffic to enter your sales funnel. It is a cardinal sin to sell directly in your blog post. Business blogs clearly have an agenda. The trick is to not show that agenda in your articles. Write content that is helpful, informative, and engaging. So how do you sell? Continue reading
Generate Leads Online – Ask for the Order
If you have ever held a sales position or attended a sales training, asking for the order should not be a new concept. The number one reason sales reps fail is they don’t ask for the order. You might be asking yourself why am I talking about sales reps failing when you are trying to learn to generate leads from your website. I challenge you to view your website like the ideal sales rep. I feel the number one reason most websites fail is they don’t ask for the order. Continue reading
