When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is…..

The explosion of the mobile web has created a feud between Apple and Adobe. Apple produces the iphone, ipod touch, and ipad. These devices have changed the way we access the Internet. As of May 2010 Apple has sold over 85 million iphone / ipod touches and over 1.5 million ipads. The success of these products has given Apple a lot of power and they are currently using it to attack….

Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is….

Recently I have come across a lot of confusion on when you would use a landing page instead of linking to your website. Let’s take a closer look at what a landing page is and how you would use it.

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Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that’s vital to understand and take full advantage of.