Category Archives: Website Design
How to Install the Google +1 Button on Your Website
Google has officially launched the +1 Button for websites. +1 is Google’s answer for Facebook’s “Like” button. Google has been trying to bring social and search together. +1 looks like the tool that will help Google achieve their goal. To help make this process easier I have put together a simple tutorial for installing the Google +1 Button on your website. Continue reading
Creating Killer Content for Your Redesigned Website
In our last post in our Guide to the Website Redesign Process series, we finished the creative brief. At this point you have finished all of the planning that goes into redesigning a website. You have a completed creative brief and will be able to hand it out to all parties involved in the website buildout. You will have multiple teams working on the different parts of the website, but everyone will be on the same page because they will be using the creative brief as their guide. Entering the buildout phase, I feel it is best to start with content. Continue reading
Discover the Discovery Phase of a Website Redesign
In the discovery phase we will identify key information about our target audience, objectives, sales process, and design. The goal is to have a comprehensive creative brief at the end of the discovery phase that will guide all aspects of the design and development process. A creative brief will ensure everyone involved in the project are on the same page.
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Website Redesign – Take inventory of your marketing collateral
Before moving onto the discovery or design phase of the redesign process it is important to take inventory of your existing marketing collateral. By collecting and organizing what you currently have, you will be able to easily see what will need to be designed, written, or purchased to complete the redesign. Included in my definition of marketing collateral are: Continue reading
Preparing for a Website Redesign – Outline with the old, in with the new
As the saying goes, “today’s preparation determines tomorrow’s achievement.” By spending a little time upfront preparing for a website redesign, you will avoid many of the mistakes that will add cost or slow down the project. Continue reading
