Category Archives: Calls to Action
Generate Leads Online – Ask for the Order
If you have ever held a sales position or attended a sales training, asking for the order should not be a new concept. The number one reason sales reps fail is they don’t ask for the order. You might be asking yourself why am I talking about sales reps failing when you are trying to learn to generate leads from your website. I challenge you to view your website like the ideal sales rep. I feel the number one reason most websites fail is they don’t ask for the order. Continue reading
Increase Conversions with Points of Assurance
When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is….. Continue reading
What is the Goal of Your Website?
Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. Continue reading
