Category Archives: Calls to Action

If you have ever held a sales position or attended a sales training, asking for the order should not be a new concept. The number one reason sales reps fail is they don’t ask for the order. You might be asking yourself why am I talking about sales reps failing when you are trying to learn to generate leads from your website. I challenge you to view your website like the ideal sales rep. I feel the number one reason most websites fail is they don’t ask for the order.

Your website doesn’t come with an instruction manual. The layout and design should guide your visitors through the conversion process. If you are going to convert visitors, you will need to avoid these three web design mistakes.

When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is…..

Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal.