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	<title>Internet Marketing Tips - MetaLOGIC Design Blog &#187; Calls to Action</title>
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	<description>Helping businesses better understand how to do business online.</description>
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		<title>Do This, Not That &#8211; 3 Design Mistakes That Hurt Conversions</title>
		<link>http://www.metalogicdesign.com/blog/3-design-mistakes-hurt-conversions/</link>
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		<pubDate>Fri, 20 Aug 2010 19:04:17 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
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		<description><![CDATA[Your website doesn’t come with an instruction manual.  The layout and design should guide your visitors through the conversion process.  If you are going to convert visitors, you will need to avoid these three web design mistakes.]]></description>
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		<title>Increase Conversions with Points of Assurance</title>
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		<pubDate>Thu, 13 May 2010 17:37:40 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
				<category><![CDATA[Calls to Action]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
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		<description><![CDATA[When a potential customer reaches that final step of the conversion process they are at a delicate moment.  This is the point where they have to hit the send button.  It’s the moment where they will be sharing their personal information over the Internet.  One way to help make it easier for your customer to hit the buy button is.....]]></description>
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		<title>What is the Goal of Your Website?</title>
		<link>http://www.metalogicdesign.com/blog/goal-website/</link>
		<comments>http://www.metalogicdesign.com/blog/goal-website/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 20:40:51 +0000</pubDate>
		<dc:creator>Matt Vittal</dc:creator>
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		<description><![CDATA[Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal.]]></description>
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