Recently I have come across a lot of confusion on when you would use a landing page instead of linking to your website. Let’s take a closer look at what a landing page is and how you would use it.

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Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that’s vital to understand and take full advantage of.