Local Search Engine Optimization Tip – One Page per Location
For local businesses, it can be a challenge to show up in search engine results. According to Google 20% of searches have local intent. For searches done on a mobile device, that number doubles to 40%. Bing states that 53% of their mobile searches have local intent. This is important information for businesses trying to improve their search engine rankings.
If you own a local business, create a keyword strategy that includes the towns that make up your service area. On a regular basis, add new pages that focus on your service in a specific town. For example, if you own a carpet cleaning company in Chicago, IL, instead of targeting the general keyword carpet cleaning target the keyword carpet cleaning Chicago, IL. If you also serve Evanston, IL and Skokie, IL create web pages that have content specific to those locations. Now instead of having a website that only focuses on the town you are located in, you have a website with pages that target keywords throughout your service area.
If your company has a large service area, break this project up into manageable chunks. Each month pick at least one town in your service area and add a local page for that town in your website.
At the time of this writing it is estimated that the Internet is made up of over 19.37 billion pages. That amounts to a lot of competition. Adopting a local SEO strategy for your website makes it much easier for your company to increase rankings and can give a big boost to your business.
That’s a really great tip, Matt. It is probably the best white hat technique to do SEO for multiple service regions. Many businesses, offering services such as locksmiths, bail bonds, movers, etc, go to the dark side spamming multiple fake address listings all across a state, which could sometimes be even illegal. The point you do is really good.
Just to add to what you said – when creating page for each locality, you will need to do local SEO for EACH of these pages individually, i.e. target different keywords according to the location.
Greetings,
Nyagoslav