When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is…..

Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal.

Are visitors to your website or blog doing what you want them to – opting in for future communication, clicking through to links, commenting, purchasing products or services? If not, look at your content and ask yourself, “Did I ask them to?” Chances are, you haven’t – you don’t have a call to action.

Success online is not automatic. In the early days of the Internet, just having a website was generally enough. Today competition on the web is fierce. Every business should have a website and most do. As a business owner, it has become very difficult to drive quality traffic to your website. Today it takes planing, [...]