Tag Archives: Conversion Optimization
Don’t Just Guess…Website Test
When it comes to web design there are “best practices” that every designer should start with. Examples would be using the same navigation throughout the site, placing your logo in the upper left hand corner, and linking your logo to your home page. Websites don’t come with instructions, so it is important to start with best practices. However, our goal isn’t to create a website that perfectly follows best practices. Our goal is to have a website that generates a ton of qualified leads. Continue reading
Tracking Email Marketing With the Help of Google’s URL Builder
Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google….. Continue reading
Increase Conversions with Points of Assurance
When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is….. Continue reading
#1 Secret to Online Success
Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is…. Continue reading
Why Your Website Should be Using Google Analytics Goal Reporting
Regardless of what type of website you own, it has goals. Tracking those goals is a critical step in understanding your visitors and making improvements to your site. Goals give you direction in your actions and unlock a level of information that every website owner needs to make informed decisions. Continue reading
