Google Adwords is complicated! I have been analyzing a lot of accounts lately where the business owner decided to run the campaign themselves. The results have not been pretty. Ranking better in the organic search results takes a lot of hard work and patience. Adwords, on the other hand, takes money. The appeal of being able to buy your way to the top of search results draws quite a few business owners into the Adwords program. Unfortunately, simply participating in pay per click advertising does not guarantee results. In fact… Read More

For local businesses, buying irrelevant traffic is always a concern. If my company only services one county, I wouldn’t want to buy traffic from visitors in the next state. The answer to this problem is location targeting.

Imagine if you could advertise only to people who have expressed an interest in your product or service. That’s what happens if you decide to incorporate pay per click (ppc) advertising into your marketing program. Every time someone types a phrase into a search engine they are showing an interest in that topic. If that [...]