As the owner of an Internet marketing company, I see great value in marketing online. With that being said, I am more concerned with results than media. The key to successful marketing is having a system in place to track the results of your campaign. Statements like, “you have nothing to lose, try both” are dangerous comments. You have something to lose, your money.

Wouldn’t it be great if you could see where your site visitors are clicking on the page? Is your call-to-action working? Is your main navigation being clicked on or is it hardly being used? If you are using Google Analytics, then let me introduce you to the….Read More

I was recently asked the question, now that my website is launched how do I get traffic? Every website needs traffic to generate leads or revenue. Unfortunately companies…..

Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google…..

Being able to track the visitors to your website is not optional when you have a business website. Improving the performance of your website on a regular basis is an essential task. The only way to know if the website’s performance is improving is to……