Search Engine Optimization starts with keyword research. Keyword research gives you insight into the way your prospects search. Often the smallest variation in a keyword will have drastically different competition and search volume. For example, as of this writing the keyword “home improvements” is searched 301,000 times per month on Google. The singular version of the keyword “home improvement” is searched for 6,120,000 times per month. One letter is the difference between a term being searched thousands of times vs millions of times…..