Tag Archives: Internet Marketing Small Business
Tracking Email Marketing With the Help of Google’s URL Builder
Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google….. Continue reading
#1 Secret to Online Success
Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is…. Continue reading
New Linkedin Features Enhance Content Sharing
This week Linkedin announced several enhancements that make it easier for you to share content with your network. If you are unfamiliar with Linkedin, it is a professional networking site where you can go to make business contacts, search for jobs, and find new clients. What’s most exciting about these changes is the combination of better content sharing and the fact that people go to Linkedin to conduct business. With Facebook and Twitter you need to be careful how you bring business into the conversation. On Linkedin everyone is on the site for business, so it is not a breach of etiquette to start with business related conversations. Read more to see what has changed….. Continue reading
Calls to Action
Are visitors to your website or blog doing what you want them to – opting in for future communication, clicking through to links, commenting, purchasing products or services? If not, look at your content and ask yourself, “Did I ask them to?” Chances are, you haven’t – you don’t have a call to action. Continue reading
Outsourcing Internet Marketing: Is It Right For You?
Small business owners are often forced to wear many hats. Should you add another for Internet Marketing? The decision to bring your online marketing in-house revolves around two questions. One: Will you really be saving money, and Two: Do you or your employees have the time to properly run an Internet Marketing campaign? Continue reading
