When Google burst onto the scene their search engine quickly grew in popularity because it worked better. The basic idea of a search engine is to take the massive amount of information that makes up the Internet and make it easier to navigate. Google, with its patented algorithm, has been able to serve more relevant search results to its users. Google’s algorithm is called……

Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google…..

Imagine if you could advertise only to people who have expressed an interest in your product or service. That’s what happens if you decide to incorporate pay per click (ppc) advertising into your marketing program. Every time someone types a phrase into a search engine they are showing an interest in that topic. If that [...]

Introduction: Ask yourself this question: Where can I find an ideal employee who knows my product/service, understands how to market my company, takes orders 24/7, always comes to work on time, never complains, and will do all this for a fraction of the cost of a traditional salary?  The answer: your website.   If your website [...]