Tag Archives: Online Tracking
Tracking Email Marketing With the Help of Google’s URL Builder
Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google….. Continue reading
Step-by-Step Google Analytics Installation
Being able to track the visitors to your website is not optional when you have a business website. Improving the performance of your website on a regular basis is an essential task. The only way to know if the website’s performance is improving is to…… Continue reading
Analyze This! (with Google Analytics)
Google Analytics is an enterprise level analytics program that measures visitor behavior. In short, Google Analytics gives you reliable information to help improve the performance of your website. Continue reading
The Yellow Pages Trap
Do you know your current marketing campaigns return on investment? Are you keeping track? Do you have a system in place for tracking results? If no, don’t feel bad, most small to mid-sized businesses don’t. I like to call this … Continue reading
