Tag Archives: Outsourcing Internet Marketing

Understanding Google Page Rank

When Google burst onto the scene their search engine quickly grew in popularity because it worked better. The basic idea of a search engine is to take the massive amount of information that makes up the Internet and make it easier to navigate. Google, with its patented algorithm, has been able to serve more relevant search results to its users. Google’s algorithm is called…… Continue reading

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Follow Your Nose! – Scent Marketing

Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that’s vital to understand and take full advantage of. Continue reading

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Outsourcing Internet Marketing: Is It Right For You?

Small business owners are often forced to wear many hats. Should you add another for Internet Marketing? The decision to bring your online marketing in-house revolves around two questions. One: Will you really be saving money, and Two: Do you or your employees have the time to properly run an Internet Marketing campaign? Continue reading

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