Tag Archives: Social Media Marketing

Are Social Media Conversations Overrated?

If you have ever sat through a social media marketing presentation, you probably heard that social media is all about engagement and conversations. Social media can be a valuable tool for listening and engaging with your audience for customer service, but when it comes to lead generation, is conversation or reach more important? Continue reading

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Business is Easier With an Online Audience

Growing an audience online takes a lot of work and time. Most people have jumped into social media because it is the latest trend or because they have heard of the potential. The problem is once they realize the work that is involved in gaining an online following they abandon the project. Building an online audience requires investing a lot of time up front for benefits that will be received down the road. Continue reading

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Create a Social Media Loop

There is considerable upside to social media for businesses of all sizes. You need to make the most of your social network….Read More Continue reading

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Heat up Your Cold Calls With Linkedin’s Advanced Search

If you are unfamiliar with Linkedin you are missing out on a great prospecting tool. Linkedin is a social network for professionals. On Linkedin…..read more Continue reading

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Communicate With Your Linkedin Connections on Twitter

Social media is all about building relationships with potential prospects and customers online. Twitter and Linkedin just made that process even easier. If you install….. Continue reading

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