Tag Archives: Social Media
Are Social Media Conversations Overrated?
If you have ever sat through a social media marketing presentation, you probably heard that social media is all about engagement and conversations. Social media can be a valuable tool for listening and engaging with your audience for customer service, but when it comes to lead generation, is conversation or reach more important? Continue reading
How to Install the New Twitter Follow Button on Your Site
On Tuesday Twitter launched the new Follow Button. The follow button makes it possible to follow a twitter account from a website outside of Twitter. In the past companies would put a Twitter icon on their website asking website visitors to follow them. The visitor would click on the icon and would be taken to the company’s Twitter profile. They would then need to click on the follow button to follow that company on Twitter. Continue reading
Business is Easier With an Online Audience
Growing an audience online takes a lot of work and time. Most people have jumped into social media because it is the latest trend or because they have heard of the potential. The problem is once they realize the work that is involved in gaining an online following they abandon the project. Building an online audience requires investing a lot of time up front for benefits that will be received down the road. Continue reading
Pulling traffic to your site
Pulling traffic to your site requires performing onsite tasks that will attract traffic to your website. The budget for pulling traffic depends on if you outsource or perform these tasks in house. Some examples of onsite tasks that will help you pull traffic to your site are… Continue reading
Pushing traffic to your site
Pushing traffic to your site is an offsite process that depends heavily on the amount of money you are willing to spend. Some examples of advertising that fall under the “push it” category would be… Continue reading
