Tag Archives: Website Analytics
Web Analytics, the Key to Improving Your Site
Marketing is a science. You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best. Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement. There is no such thing as a perfect website. Continue reading
Tracking Email Marketing With the Help of Google’s URL Builder
Wouldn’t it be nice if you could track your email marketing campaigns all the way to the point of conversion? If you’re doing email marketing using software from a company like Constant Contact you are able to see analytics for your campaigns up to the point of clicking a link. Unfortunately, once that link is clicked your tracking stops. Luckily Google….. Continue reading
Step-by-Step Google Analytics Installation
Being able to track the visitors to your website is not optional when you have a business website. Improving the performance of your website on a regular basis is an essential task. The only way to know if the website’s performance is improving is to…… Continue reading
Flash Wars – Apple vs Adobe and the Impact on Your Business
The explosion of the mobile web has created a feud between Apple and Adobe. Apple produces the iphone, ipod touch, and ipad. These devices have changed the way we access the Internet. As of May 2010 Apple has sold over 85 million iphone / ipod touches and over 1.5 million ipads. The success of these products has given Apple a lot of power and they are currently using it to attack…. Continue reading
