Tag Archives: website conversions
When you Should use a Landing Page
Recently I have come across a lot of confusion on when you would use a landing page instead of linking to your website. Let’s take a closer look at what a landing page is and how you would use it.
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What is the Goal of Your Website?
Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. Continue reading
Calls to Action
Are visitors to your website or blog doing what you want them to – opting in for future communication, clicking through to links, commenting, purchasing products or services? If not, look at your content and ask yourself, “Did I ask them to?” Chances are, you haven’t – you don’t have a call to action. Continue reading
Three Parts of Internet Marketing
Success online is not automatic. In the early days of the Internet, just having a website was generally enough. Today competition on the web is fierce. Every business should have a website and most do. As a business owner, it … Continue reading
