Tag Archives: Website Design

Do This, Not That – 3 Design Mistakes That Hurt Conversions

Your website doesn’t come with an instruction manual. The layout and design should guide your visitors through the conversion process. If you are going to convert visitors, you will need to avoid these three web design mistakes. Continue reading

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Flash Wars – Apple vs Adobe and the Impact on Your Business

The explosion of the mobile web has created a feud between Apple and Adobe. Apple produces the iphone, ipod touch, and ipad. These devices have changed the way we access the Internet. As of May 2010 Apple has sold over 85 million iphone / ipod touches and over 1.5 million ipads. The success of these products has given Apple a lot of power and they are currently using it to attack…. Continue reading

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#1 Secret to Online Success

Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is…. Continue reading

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What is the Goal of Your Website?

Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. Continue reading

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Calls to Action

Are visitors to your website or blog doing what you want them to – opting in for future communication, clicking through to links, commenting, purchasing products or services? If not, look at your content and ask yourself, “Did I ask them to?” Chances are, you haven’t – you don’t have a call to action. Continue reading

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