Tag Archives: website goals
Internet Marketing – Your Site Can’t Do it Alone
The other day I heard an analogy that I thought was great. “Buying a website without Internet marketing is like spending your entire budget on a commercial without buying any air time to show it to the world.” The majority of businesses view having a website as marketing. In reality, a website is a platform that your other marketing efforts send visitors to in order to convert qualified business leads. That is why… Continue reading
Why Your Website Should be Using Google Analytics Goal Reporting
Regardless of what type of website you own, it has goals. Tracking those goals is a critical step in understanding your visitors and making improvements to your site. Goals give you direction in your actions and unlock a level of information that every website owner needs to make informed decisions. Continue reading
Three Steps to a Higher Conversion Rate
Websites with high conversion rates don’t happen by mistake. These sites follow three key steps to converting higher than their competitors.
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What is the Goal of Your Website?
Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. Continue reading
Calls to Action
Are visitors to your website or blog doing what you want them to – opting in for future communication, clicking through to links, commenting, purchasing products or services? If not, look at your content and ask yourself, “Did I ask them to?” Chances are, you haven’t – you don’t have a call to action. Continue reading
