Tag Archives: Website Perfomance

Web Analytics, the Key to Improving Your Site

Marketing is a science. You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best. Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement. There is no such thing as a perfect website. Continue reading

Posted in Conversion Optimization, Google Analytics | Tagged , , , , |

See Where Your Visitors Click With the Google Analytics Site Overlay Report

Wouldn’t it be great if you could see where your site visitors are clicking on the page? Is your call-to-action working? Is your main navigation being clicked on or is it hardly being used? If you are using Google Analytics, then let me introduce you to the….Read More Continue reading

Posted in Default, Google Analytics | Tagged , , , , , |

My Website – I Built it, Will They Come?

I was recently asked the question, now that my website is launched how do I get traffic? Every website needs traffic to generate leads or revenue. Unfortunately companies….. Continue reading

Posted in Blogs, Google Analytics, Increase Traffic, Search Engine Optimization | Tagged , , , , , , , , |

Understanding Google Page Rank

When Google burst onto the scene their search engine quickly grew in popularity because it worked better. The basic idea of a search engine is to take the massive amount of information that makes up the Internet and make it easier to navigate. Google, with its patented algorithm, has been able to serve more relevant search results to its users. Google’s algorithm is called…… Continue reading

Posted in Increase Traffic, Internet Marketing, Search Engine Optimization | Tagged , , , , , |

Increase Conversions with Points of Assurance

When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is….. Continue reading

Posted in Calls to Action, Conversion Optimization, Internet Marketing, Lead Generation, Website Design | Tagged , , , , |