Tag Archives: Website Perfomance
Web Analytics, the Key to Improving Your Site
Marketing is a science. You come up with a hypothesis (what you think will happen), you design a way to test it, you measure the results, and based on the data determine what works the best. Applying the science of marketing to generating leads from your website means adopting an environment of constant improvement. There is no such thing as a perfect website. Continue reading
My Website – I Built it, Will They Come?
I was recently asked the question, now that my website is launched how do I get traffic? Every website needs traffic to generate leads or revenue. Unfortunately companies….. Continue reading
Understanding Google Page Rank
When Google burst onto the scene their search engine quickly grew in popularity because it worked better. The basic idea of a search engine is to take the massive amount of information that makes up the Internet and make it easier to navigate. Google, with its patented algorithm, has been able to serve more relevant search results to its users. Google’s algorithm is called…… Continue reading
Increase Conversions with Points of Assurance
When a potential customer reaches that final step of the conversion process they are at a delicate moment. This is the point where they have to hit the send button. It’s the moment where they will be sharing their personal information over the Internet. One way to help make it easier for your customer to hit the buy button is….. Continue reading
