Tag Archives: website planning
Website Redesign – Take inventory of your marketing collateral
Before moving onto the discovery or design phase of the redesign process it is important to take inventory of your existing marketing collateral. By collecting and organizing what you currently have, you will be able to easily see what will need to be designed, written, or purchased to complete the redesign. Included in my definition of marketing collateral are: Continue reading
Internet Marketing – Your Site Can’t Do it Alone
The other day I heard an analogy that I thought was great. “Buying a website without Internet marketing is like spending your entire budget on a commercial without buying any air time to show it to the world.” The majority of businesses view having a website as marketing. In reality, a website is a platform that your other marketing efforts send visitors to in order to convert qualified business leads. That is why… Continue reading
Does Size Matter – Give Your SEO a Boost
Are you looking for ways to increase your search engine traffic? Then consider growing the size of your website. The page count of your website on its own isn’t what drives the traffic to your site, they…. Continue reading
Flash Wars – Apple vs Adobe and the Impact on Your Business
The explosion of the mobile web has created a feud between Apple and Adobe. Apple produces the iphone, ipod touch, and ipad. These devices have changed the way we access the Internet. As of May 2010 Apple has sold over 85 million iphone / ipod touches and over 1.5 million ipads. The success of these products has given Apple a lot of power and they are currently using it to attack…. Continue reading
#1 Secret to Online Success
Internet marketing, like most industries, is filled with different strategies and ideas on how to be successful. Do you focus on SEO, pay per click, social media, or some combination. What is the right ratio? Should my website have flash? What is the best headline for my website? What colors should I use in my design? What images will work best? When you are planning your online strategy, the answer to all these questions is, I don’t know. That is why the #1 secret to online success is…. Continue reading
