Tag Archives: website planning
Follow Your Nose! – Scent Marketing
Scientists have determined that of our five senses, smell (scent) is our most powerful sense, the one that evokes or conveys the strongest memories and feelings. Similarly, the concept of scent marketing in landing page optimization and search engine optimization is one that’s vital to understand and take full advantage of. Continue reading
What is the Goal of Your Website?
Just as you do for most all of your business activities and processes, think of your website, and its goal(s), in terms of ROI: Return On Investment. If you invest in a website, you expect a return on that investment – in time, money and effort. To realize that return, your site needs to have a goal. Continue reading
Your Website: A Neglected Employee – Part 2: Taking Inventory
Before we know where we need to go we must take note of where we currently are. What is the current situation of your website? What is the need? Continue reading
Your Website: A Neglected Employee – Part 1: Hiring Process
Defining the role you would like your website to play is the key first step to having a successful website / employee. Ask yourself this question, “What is the overall goal of my website?” Continue reading
