Tag Archives: Website Redesign
Discover the Discovery Phase of a Website Redesign
In the discovery phase we will identify key information about our target audience, objectives, sales process, and design. The goal is to have a comprehensive creative brief at the end of the discovery phase that will guide all aspects of the design and development process. A creative brief will ensure everyone involved in the project are on the same page.
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Website Redesign – Take inventory of your marketing collateral
Before moving onto the discovery or design phase of the redesign process it is important to take inventory of your existing marketing collateral. By collecting and organizing what you currently have, you will be able to easily see what will need to be designed, written, or purchased to complete the redesign. Included in my definition of marketing collateral are: Continue reading
Preparing for a Website Redesign – Outline with the old, in with the new
As the saying goes, “today’s preparation determines tomorrow’s achievement.” By spending a little time upfront preparing for a website redesign, you will avoid many of the mistakes that will add cost or slow down the project. Continue reading
Key Terms You Need to Know Before a Website Redesign
Have you been put in charge of your company’s next website redesign project? Are you feeling a little overwhelmed? To help you through the website redesign I have put together some key terms you will need to know. Continue reading
Where Have all my Rankings Gone?
Stop! Read before you launch that shiny new website. Time and time again I meet clients that have a similar issue, they just launched a beautiful looking website but are no longer ranking in Google. A site redesign is one of the most common causes for companies loosing their search engine rankings. Whenever you are going to redesign a website… Read More Continue reading
