Your Website: A Neglected Employee
Introduction:
Ask yourself this question: Where can I find an ideal employee who knows my product/service, understands how to market my company, takes orders 24/7, always comes to work on time, never complains, and will do all this for a fraction of the cost of a traditional salary? The answer: your website. If your website isn’t doing all these things for you, it is time to reevaluate your online marketing strategy.
It’s widely accepted that every company should have a website. If your business doesn’t have a website, you are probably missing out on some big profits and losing market share to your competition. Armed with the understanding that every business should have a website, we are going to focus on getting the most out of your site.
At my firm, we like to make the analogy of comparing your website to an employee. If you have spent the money and time to create a website, then it should have expectations similar to any other employee working for your company. We want to help you turn your website into your most valuable employee. Follow the steps in this 5 part series and you will feel like your website deserves a raise!
Part 1: Hiring Process – Your Website: A Neglected Employee
Part 2: Taking Inventory – Your Website: A Neglected Employee
Part 3: Measuring Your Websites Performance – Your Website: A Neglected Employee
Part 4: Training Your Employee – SEO – Your Website: A Neglected Employee
Part 5: Hiring a Trainer – What to Look for in an SEO Firm – Your Website: A Neglected Employee
