Landing Page Design

Landing page design plays a key role in the success of your pay per click or email marketing campaigns. Your ad or email qualifies your traffic. It is your landing page’s job to convert that traffic into customers. Your landing page is the first page that your visitors see when they click on your ad or email link so it needs to make a great first impression. A good landing page should:

• Immediately make it clear to your visitor that they will find relevant information on this web page
• Be very targeted by only focusing on the topic of the referring ad or email
• Have at least one clear call to action
• Provides enough information to persuade your visitors to buy without being too wordy
• Has pleasing images and professional design

Persuasive Systems = Better Landing Page Design

Converting customers online takes a balance of providing enough content to persuade your visitors without overwhelming them with text. We solve this problem by creating persuasive systems. A persuasive system is a miniature website that focuses on one topic or product.

Your biggest advantage in pay per click advertising is having control of the traffic to your landing page. You know what keywords they searched to find your landing page because you picked them. That means they are looking for a very specific product or service, so why would you provide information on other topics? A persuasive system gives your visitors exactly what they are looking for and channels them into your path of conversion.

Landing Page Design Catering to Your Different Types of Buyers

It takes information to persuade your visitors, but long scrolling pages of text will overwhelm them. A persuasive system solves this landing page design problem by offering the information across pages. There are many different types of customers. Each one requires different information to buy. A persuasive system's design is clean and simple for those customers that convert quickly with minimal research, but still provides additional pages of information for those prospects that prefer to conduct more research before making a commitment.

Converting customers online is not about you or your business. It is about the customer. A persuasive landing page system from MetaLOGIC Design caters to the many different types of buyers your company has, giving your search engine or email marketing campaign a boost.

CONTACT US