Conversion Optimization

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On average 97.7% of all visitors to your site leave without converting. Conversion optimization focuses on generating more revenue from your websites current traffic. Before you spend money on getting more traffic, you should make the most of the traffic you already have. Learn more about how conversion optimization can help your business.

Conversion Optimization

Companies that have successful websites understand one fact -

Website design has no end date, it is an ongoing process of improvement.

The Japanese have a word that every company should adopt - kaizen. Kaizen is the process of constant improvement. Always be working to get better. That same philosophy applies to website design and Internet marketing.

According to fireclick index, the average conversion rate across all vertical markets is 2.3%. That means 97.7% of all visitors to your site leave without buying anything. What’s worse, is most business owners I talk to don’t even
know what their websites conversion rate is.

Increasing Your Conversion Rate

Solving the problem starts with analytics. The first step for every website we handle is to install and properly configure analytics on your site to measure your key metrics for your business. Next we test to find the design that converts at the highest rate. There are two types of testing, A/B split testing and Multivariate Testing.

A/B Split Testing

MetaLOGIC Design uses A/B Split Testing to measure two or more completely different designs of your website or landing page. With this testing method we can measure the results and see which design your visitors respond most favoribly to. By improving the visitors experience with your website, we improve your sites conversion rate.

Multivariate Testing

Multivariate testing is used to test multiple variables at the same time. For example, testing different headlines, images, and callc to actions. One visitor to your site might see headline A, image B, and call to action C. Another visitor might see headline B, image C, and call to action A. We measure the results and see which combination works best at converting your site’s traffic.

All of the MetaLOGIC Design Internet Marketing Programs incorporate ongoing conversion optimization. We continually strive to improve your websites results. Every quarter we meet to review your Internet Marketing Program. To learn more contact us for a FREE consultation.