Search Engine Optimization - SEO
Search engine optimization, or SEO for short, is the process of achieving higher rankings in the organic or free listings on search engines such as Google, Yahoo, Bing, and Ask.com. Every web page, press release, blog entry, article, or any other documentation that you plan to publish to the web needs to be optimized.
Fact:
• 90 %- Number of Internet users that don't look past the second page of search results.
• 300%- Increase in traffic to your site by moving onto the first 2 search pages.
• 300% - Additional increase in traffic to your site by moving onto the first search page.
If your site ranks beyond page two it might as well not be on the Internet.
The only way to improve on the web is to actively work on it. Your company can achieve better search engine rankings by taking action and implementing a search engine optimization program.
Getting Started With Search Engine Optimization (SEO)?
Effective SEO is the cumulative effect of many small steps that when combined, result in a higher search engine ranking. These steps can be broken up into two categories - onsite SEO and offsite SEO.
To truly understand the benefits of SEO you need to change the way you look at your website. Not every visitor will start on the home page. Every web page is a potential entry point. If you own a law firm and one of your services is real estate law, when someone types real estate law into a search engine they should be taken to your real estate law page on your site. By giving your site visitors the information they are looking for when they first arrive on your site, you will greatly increase your conversion rate and achieve higher search engine rankings in the process. This is achieved by the steps we take in the onsite SEO process.
To rank higher in search results your website needs to prove to the search engines that it deserves to rank higher. Building credibility online is a lot like building credibility offline - positive word of mouth is king. Online, positive word of mouth is determined by the number of websites that link to yours. The more quality websites that link to your site the higher the page rank your site will be assigned. The higher the page rank the higher your website will rank in the search results. Most Internet marketing companies don’t incorporate offsite SEO into their “optimization” programs. MetaLOGIC Design knows the importance of the offsite SEO process in achieving the highest rankings possible online.
All of our Internet Marketing Programs incorporate both onsite and offsite search engine optimization to achieve your business goals. MetaLOGIC Design provides detailed reporting to our clients to help them see the progress of their campaigns. Every quarter we meet to review your Internet Marketing Program. To learn more contact us for a FREE consultation.
