A / B Split Testing

Improving your websites conversion rate requires having a testing strategy. One of the tools we use is A/B split testing. A/B split testing displays two or more completely different designs of your website or landing page. One visitor to your site might see design A. Another visitor could see design B. With this testing method we can measure the results and see which design your visitors respond most favorably to. By improving the visitors experience with your website, we improve your sites conversion rate.

How Can A/B Split Testing Help?

According to fireclick index the average online conversion rate across all vertical markets is 2.3%. That means 97.7% of your sites visitors leave without converting. A/B split testing gives us insight into visitor behavior for your website, helping us to create a design that will convert at the highest rate possible.

Why do You Need A/B Split Testing

A/B split testing takes the guess work out of website design. After testing different page layouts we know with statistical certainty that design A converted at a higher rate than design B. The only way to improve a websites conversion rate is to test and measure.

All of the MetaLOGIC Design Internet Marketing Programs incorporate ongoing conversion optimization. A/B split testing is one of the tools we use in this process. We continually strive to improve your websites results. Every quarter we meet to review your Internet Marketing Program. To learn more contact us for a FREE consultation.

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