Multivariate Testing

Multivariate testing is a vital tool in continuing to improve the performance of your website. Multivariate testing is used to test multiple variables at the same time. For example testing different headlines, images, and call to actions. One visitor to your site might see headline A, image B, and Call to action C. Another visitor might see headline B, image C, and call to action A. We measure the results and see which combination works best at converting your site’s traffic.

How Can Multivariate Testing Help?

According to fireclick index the average online conversion rate across all vertical markets is 2.3%. That means 97.7% of your sites visitors leave without converting. Multivariate testing gives us insight into visitor behavior for your website, helping us to find the right combination of design elements that convert the most site visitors.

Why do You Need Multivariate Testing

Multivariate testing builds on the knowledge gained from A/B split testing. Once we know which layout of your website converts better, we need to work to improve that design. Multivariate testing helps us see which combination of page elements (i.e. headings, images, colors, etc.) converts at the highest rate. The only way to improve a websites conversion rate is to test and measure.

All of the MetaLOGIC Design Internet Marketing Programs incorporate ongoing conversion optimization. Multivariate testing is one of the tools we use in this process. We continually strive to improve your websites results. Every quarter we meet to review your Internet Marketing Program. To learn more contact us for a FREE consultation.

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