Offsite Search Engine Optimization
The number one factor in determining where you rank in the search engines is page rank. Every mainstream search engine has some variation of Google’s Page Rank algorithm. So what is page rank? Page rank is a measurement of the credibility of your website. To rank well in a search engine your company’s website needs to prove that it deserves a high ranking. Offsite search engine optimization or SEO for short, is the process of building this credibility.
How do you build Page Rank?
Offline your business built its positive reputation through word of mouth. You provided a quality product or service and in return your customers recommended your business. Online it works the same way. Every day search engines send out robots or spiders to scan the Internet. These search engine spiders move from web page to web page adding content to their search engines’ database. As they move about the web they come across links to other websites. The more times the spiders find a link to your website the more credibility they assign to your website, building your page rank.
The credibility that you receive from the link depends on the website that is linking to yours. Every link on your site passes part of the current pages credibility onto the next page. Just like offline if the word of mouth that you receive comes from someone with little or no credibility their recommendation does little or can even harm your reputation. So what does all this mean?
Its not how Many Links, but the Quality of those Links
Search engines are constantly updating their algorithms because there are always people trying to scam the system. At MetaLOGIC Design we target websites that have high page rank (credibility) and that follow all proper onsite SEO techniques before we ask for links to our customers’ sites. We will also create a conent marketing strategy that adds high quality content to your website that other sites will want to link to. This builds your websites’ page rank in a natural and effective way.
All of our Internet Marketing Programs include an ongoing link building strategy. MetaLOGIC Design monitors the status of each requested link as well as the page rank for your website. We meet quarterly to go over the progress of the campaign. To learn more contact us for a FREE consultation.
