Onsite Search Engine Optimization
The starting point for Search Engine Optimization begins on your website. Every webpage is an opportunity for customers to find and enter your website. To be effective your website needs to be well organized. Every page on your site should have one topic and one to two goals.
Onsite Search Engine Optimization or SEO for short, is the process of setting up a web page so it can achieve three objectives:
- Makes it obvious to the search engines what the topic of the page is.
- Does not contain any code or content that the search engines would view as trying to “trick” them into ranking your page higher.
- Helps the search engines serve the most relevant page possible to your visitors, greatly increasing your sites conversion rate.
Onsite SEO Step 1 - Keyword Development
Our onsite SEO process starts with identifying the topic for each webpage on your site. Once we know the topic for a page we begin the keyword research process. The Internet has become a very competitive place. Having a successful SEO program begins with knowing what keywords give you the best opportunity to rank well. Our software helps us choose the keywords that receive the most searches but have the least amount of competition. Simple variations in a word such as the plural vs the singular version can have dramatic effects on the overall success of your SEO campaign. MetaLOGIC Design has the right tools to help us understand the search behavior in your industry, so we can target the right keywords from the very beginning.
Onsite SEO Step 2 - Meta Tag Development
Meta tags are hidden code that search engines use to help understand the theme of the website. The two tags that should be optimized are the title tag and the description tag. The title tag is the best place to incorporate the one to two keywords that we are targeting from the keyword development process for that page. The description tag is a brief description of the topic of your web page. Optimized title and description tags help your web page rank higher in the search results and encourage more people to click on your search listing.
Onsite Search Engine Optimization Step 3 - Content Optimization
Writing for the web is different than writing for any other platform. Good web copy uses headings, subheadings, bullet points, bold type, and embedded text links. When reading online people skim and scan rather than read for completion like they do with print. Proper formatting helps get your message across without requiring all the text to be read. Onsite SEO takes this a step further by incorporating the keywords for each page throughout the webpage. MetaLOGIC Design places your keywords at the right ratio in the headings, subheading, text links, and bold type helping the search engines see that these keyword are more important to the theme of the page.
All of our Internet Marketing Programs include all three steps of onsite search engine optimization. MetaLOGIC Design monitors the success of the SEO campaign providing your company with detailed reports. We meet quarterly to go over the progress of the campaign. To learn more contact us for a FREE consultation.
